15th – 17th November 2010 SkyCity Convention Centre, Auckland

Securing ROI from social media marketing: 6 international speakers at Social Media Junction 2 on 16-17 November

Posted by admin on Thursday, September 23rd, 2010 in News

After a hugely successful inaugural conference in May of this year, which attracted more than 200 NZ marketers, Social Media Junction returns with six international speakers, 16th-17th November at SkyCity in Auckland. The theme is Achieving ROI in your Social Media Marketing Strategy. US keynote Lee Odden will offer his insights into how to build long-term business benefits through great digital engagement on social platforms. Based out of the U.S., Lee runs one of the world’s most popular marketing blogs, TopRankBlog.com, and advises many Fortune 500 companies on how they can get the most from their digital marketing activities, including influencer engagement, video web casts, Facebook, Twitter, blogging, Online and SEO PR, as well as digital asset optimization .

Other international speakers include British online marketing expert Simon Wakeman, ex-Google and Founder of Shoes of Prey, Michael Fox, and LinkedIn regional vice president Cliff Rosenberg. The conference will also showcase the social media successes of a wide range of international and Kiwi brands, including MTV, Qantas, Deloitte, Hell Pizza, Tui, ASB and Telecom. There will also be a special presentation from the State Government of Victoria highlighting the social media communications strategy at the time of the Victoria Bush Fires, and the platforms they have in place today.